Exclusive: It's Little Lauren opens up about all things baking, inspo and working with our team at Cake Angels
We love your baking style (big drip cakes, swirl brownies and cupcake bouquets) where do you get your inspo from?
Firstly, thank you! I absolutely love Pinterest for inspiration, there’s always so many amazing cakes that give me the best ideas. I also like following other cake makers on Instagram and then adding my own individual twist on a ‘popular design’.
When did blogging/ Instagram turn from a hobby into a passion?
I’ve been blogging and using Instagram for what feels like years now, I’d say I was around 17 (so 5 years ago) when I first started to really love creating different cakes and taking pretty photos. Since then my passion has just got bigger and bigger, it’s the perfect creative outlet.
What is a go-to baking product everyone should have in their kitchen cupboard?
Oooh now that’s a really hard one, if we’re talking equipment I’d say that a good set of different nozzles is key: Russian nozzles, a 2D tip to create rose buttercream and a classic swirl. Ingredient wise it has to be sprinkles, pretty sprinkles can take any cupcake/cake straight from a 2 to a 10 every time.
What does baking mean to you?
To me, baking means creativity and personality. Of course the taste matters just as much but I absolutely love expressing myself through different creative cakes. Whether that be an autumnal themed drip cake or pink gin cupcakes, seeing the end result and everyone loving it is what makes me really happy.
Do you have a favourite bakery?
You’ll laugh but can I say Greggs, does that count? Hahaha! No but seriously though I follow some amazing looking bakeries on instagram, ‘Finch Bakery’ and ‘Leticia Bakes’ are both incredible and I need to visit ASAP.
If you could join us at Cake Angels HQ and design your own product, what would it be?
Now this would be my absolute DREAM, I’ve always dreamt of designing my own baking products: sprinkles, pretty cupcake cases etc. I always find it quite hard trying to find pretty cases locally, so I think I’d have to go with designing a set of those. I’m thinking lots of girly florals, rose gold polka dots and a cocktail themed design... I could talk about this subject forever.
Have you ever had any weird or wonderful baking requests?
Hmm let me think, I’d say that my ‘strangest’ request was from Benefit Cosmetics when they wanted me to create cupcakes to match their Halloween looks. I had the task of making dead mermaids, candy sugar skulls and brow themed cakes, I absolutely loved creating it all for them though.
Did you know all Cake Angels products have no artificial colours or flavours? Is this important to you?
I did, and I think that it’s amazing that they don’t contain any artificial colours or flavours. I recently held my own cupcake masterclass and lots of the girls loved using the products.
Can you tell us about some of your recent cake decorating obsessions?
I’d say that my recent cake decorating obsession has got to be cupcake bouquets, as I’m definitely having a moment with creating realistic looking flower buttercream right now. I absolutely love using the Cake Angels 2D decorative flowers to finish my bouquets too. The short answer: basically anything floral!
What would be your perfect baking set-up? Imagine having all the budget you want and any backdrop/setting in the world.
I’d LOVE LOVE LOVE to create a huge 5 tier wedding cake with all of the trimmings including fresh flowers, macaroons, gold detailing. The back drop would be one of those amazing looking Pinterest weddings with the balloon arches, fairy lights and flower walls, working on something like that would be my dream.
What is it about Cake Angels that makes you love being an Archangel?
Cake Angels are one of a kind really, all of the original products and pretty sprinkles/decorations are amazing to work with as they always add the perfect finishing touch to my bakes. I also love just how supportive they are as a brand, they’ve got to have the best ‘brand’ Instagram, they’re fun and always leave you feeling inspired to bake something new.
LOVE that Jessie! Thanks for all of your amazing, Cake Angels creations. Here's to another 10k followers!
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