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We're unlike the other brands out there...there are far too many products nowadays use nasty, artificial ingredients that leave a bitter taste. Our team of Angels think this is no good.

We pride ourselves on being Naturally Divine, our products are made with real, natural ingredients, chunky inclusions, wholegrain flour and even better, they're all wrapped up in 100% recyclable packaging!


We'd like to let you know about the nasty ingredients that are being used by our competitors while we refuse to watch over an artificial world. The natural world has so much natural goodness to give. 

 Join us on our NATURAL REBELLION


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Titanium Dioxide (E171) is an additive used in food as a white colourant. The purpose of food colours is to make food more visually appealing to the consumer.

In May 2021 the EFSA (European Food Safety Authority) published a belief that stated that Titanium Dioxide can no longer be considered safe when used as an additive to food. This belief has triggered the European Commission and Member States to agree to remove all uses of product that include Titanium Dioxide as an additive. 

​NONE OF OUR PRODUCTS CONTAIN E171
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 What on earth are they? 

The Southampton 6 are six artificial food dyes which were studied by researchers at Southampton University, who found a possible link between these dyes and an increase in hyperactivity in children consuming them.

The colours concerned are: 


Tartrazine (E102)
Quinoline yellow (E104)
Sunset yellow (E110)
Carmoisine (E122)
Ponceau 4R (E124)
​Allura red (E129)


New labelling standards for food containing any of the above described food colours, must not only be labelled with just the relevant E number, but also must state that consuming these artificial dyes 'may have an adverse effect on activity and attention in children' 

Would you trust a product that comes with a consumer warning, especially a warning for your children's health?

​NONE OF OUR PRODUCTS CONTAIN THE SOUTHAMPTON SIX

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We pride ourselves on being different to the rest, we are the Angels of the market. 
All of our products are carefully created to be naturally divine, made with natural colours and flavourings, wholewheat flour and real fruit. All of our products are lovingly packaged up into 100% recyclable & planet friendly packaging.



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  • Home
  • Cake Mixes
  • Gloriously Versatile
  • Kids Baking Kits
    • Disney
    • Hey Duggee
    • Bluey
  • Posh Toppers
  • Royal Icing Decorations
  • Sprinkles
  • Our story
  • Say hello
    • FAQ's
    • Follow us
    • Work with us
    • Contact us
    • Competition T&C's